Marketing
Hampton University's Department of English & Foreign Languages
As a freelance graphic designer for Hampton University’s Department of English & Foreign Languages I design flyers, brochures and posters for various events and programs.
Dinner (or lunch) and a Movie
The Virginia Air & Space Center partnered with the Downtown Hampton Development Partnership (DHDP) for its annual Dinner and a Movie IMAX promotional event where I designed the logo, poster/flyer, window card, and restaurant table tents.
Great Balls of Fire
To promote the newest traveling exhibit at the Virginia Air & Space Center, I designed the member/donor preview postcard invitation.
Love, Peace & Joy by Design
Artist Maria Winfield's electronic press kit and catalogue showcases her artwork and achievements in a clear and concise manner to compliment her existing website.
Design Research Methods
For the following presentation our assignment was to develop a hypothesis and use our design research methods to suggest an innovation for the market we chose.
Intimidation and Privacy: One of the insights that we gained from our observations and interviews at Kiehl's, Lush, and Sephora were the different levels of intimidation and privacy throughout the different stores. By privacy we mean the privacy of trying on makeup with no interference by a salesperson, or intimidation, or pressure by aggressive sales associates to purchase.
Value and Quality: Other key insights were the concern for getting good quality products at a good value for their money.
Trial and Error: We noticed many women spending a long time trying on and wiping off makeup.
Advise and Opinion: We overheard conversations at Sephora of people asking their friends for advice on what brands and types of makeup they prefer and also their opinions over that of the sales associate.
Routine and Convenience: When asking about primary concerns we also received responses about levels of convenience. One woman said that it was necessary for her to get ready fast in the morning so she went for the natural look instead of full coverage. Another woman said that she used a specific brand because it eliminated time consuming steps along with other products she used before finding the one product that did it all.
Marketing
For the following presentation our assignment was to develop a marketing plan for a new product.
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Executive Summary: Herman Miller is preparing to launch a new and affordable office chair, The Verve, in a mature market. We compete with other established office chairs because The Verve offers a unique combination of advanced features and functionality at a value-added price. We are targeting specific segments in the consumer and business markets, taking advantage of economic opportunities with the current economic situation bringing employees back to home offices. The primary marketing objective is to achieve first year U.S. market share of 4 percent with unit sales of $250,000. Our primary financial objectives are to reach first-year sales of 50 million, keeping first year losses near 5 million and break even early in the second year.
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